Description

With the rapid shift of people moving away from traditional media outlets to online platforms, it is increasingly important for businesses to be well versed in digital and social media marketing. A business needs to have a strong online presence to be competitive — there is no way around it.
Yet, not every startup and small business can afford to hire a digital marketing agency. So how can business owners get started or compete with little to no budget? This workshop will walk you through developing your unique story and provide you with the tools to boost your social strategy to build personal connections with existing customers and reach new ones. In this presentation by Victory Electric’s marketing team, Jerri Imgarten and Kennedy St.
George, class participants will avoid the sales pitch and receive actionable ideas and suggestions on things you can easily implement to boost your online presence. From basic to more advanced, topics covered will range
from developing a marketing strategy to search engine optimization to
resources for developing visually pleasing, compelling content.